
SALARY & MARKET INSIGHTS 2024
SAP Salaries, Rates and Hiring Trends in 2024
Market Overview and Introduction
SAP's announcement to end mainstream maintenance for core applications of Business Suite 7 by 2027 has reshaped the SAP landscape, driving organizations to accelerate their transitions to cloud-based S/4HANA systems. This shift has led to an influx of new projects and heightened urgency to achieve digital compliance well before SAP's cut-off.
Consequently, S/4HANA expertise has become essential, particularly for end-users navigating the pressures of legacy system migrations. Companies are responding by hiring fresh talent, upskilling their teams, and partnering with independent contractors and SAP consultancies.
As the 2027 deadline looms, demand for specialized S/4HANA skills is soaring across the U.S., creating fierce competition between SAP consulting firms and client organizations. This demand has outpaced the available talent pool, as many professionals are still developing their S/4HANA skills.
To stay competitive, S/4HANA and cloud professionals are focusing on skill enhancement, particularly in AI and cloud integration across SAP and non-SAP systems.
In this evolving landscape, attracting and retaining top talent remains a significant challenge. With limited availability of qualified professionals and a growing number of opportunities, the competition for expertise is intense. Our Salary Guide provides valuable insights into current trends, in-demand skills, and market opportunities, designed to support your strategic hiring decisions and give you a competitive edge.
.png)
Our Research
Emerging SAP technology is redefining the skills that managers seek. But hiring experienced professionals at the pay level they expect is difficult. SAP Technology industry layoffs in 2023 and 2024 haven’t eased staffing challenges, keeping hiring managers in competition for skilled candidates.
We’ve created a comprehensive Salary Guide that explores current trends, in-demand skills, and market opportunities to empower your strategic hiring decisions and give you a competitive edge.
This data-driven resource is based on a survey of over 2,000 SAP professionals, combined with our in-house data, providing a robust overview of the SAP talent landscape. Gain the insights you need to make informed choices and build successful teams.
This data was collected between January 2024 and October 2024.
Request a FREE copy of our report

Benchmark salaries, benefits and industry trends across the SAP hiring market. Inform your hiring strategy and beat the competition. The guide shares insights on SAP professionals' Pay, Benefits, Experience and Market Specialisation in the USA.
Unrivalled talent insights
-
Fixed Salary benchmarks for Fulltime positions across various SAP modules
-
Fixed Salary data by region
-
Bonus and equity information offered to professionals
-
Diversity data, strategy and the gender pay gap
-
Schools producing SAP talent
-
Learning and Development programmes
-
Most important benefits to SAP professionals
-
Employer value propositions to attract SAP talent
Request a FREE copy of our SAP Salary and Hourly Rate Report 2024 today and gain the competitive advantage in building and retaining a high-performing SAP workforce.
The Most In-Demand SAP Skills for 2024
SAP BTP
This suite provides tools for integrating SAP and non-SAP applications, enabling seamless data flow and process automation. Proficiency in using BTP Integration Suite is essential for organizations aiming for a connected landscape.
SAP TM
This module focuses on managing and optimizing transportation logistics. Professionals with skills in SAP TM are needed to improve shipping efficiency, reduce costs, and enhance supply chain visibility.
SAP S/4HANA CLOUD
As companies migrate to the cloud, skills in configuring and implementing SAP S/4HANA Cloud are in high demand. This includes understanding the functionalities of cloud modules and managing upgrades and migrations.
SAP PP
SAP PP is a crucial module that supports production planning and control processes in manufacturing industries. It helps organizations manage their manufacturing operations efficiently by providing tools for production planning, scheduling, and tracking.
SAP EWM
This module enhances inventory and warehouse management processes. Expertise in SAP EWM is crucial for organizations seeking to optimize their supply chain and logistics operations.
SAP IBP
This tool supports advanced planning and forecasting across various business functions. Demand for SAP IBP skills is growing as organizations seek to improve their demand planning and supply chain strategies.
Limited Talent Pool: The rapid evolution of SAP technologies means that many professionals have not yet acquired the latest skills, leading to a smaller pool of qualified candidates. As organizations transition to newer systems like S/4HANA Cloud and SAP BTP, the demand for experienced professionals outstrips supply.
Specialized Expertise: Each of the mentioned modules and tools requires specific knowledge and expertise. Many candidates may be well-versed in broader SAP functionalities but lack the specialized skills needed for BTP Integration Suite, EWM, TM, or IBP, making it harder to find suitable candidates.
Fast-Paced Technological Changes: The SAP landscape is continually evolving, with frequent updates and new releases. Candidates must stay current with these changes, which can be overwhelming and may deter some professionals from pursuing further training or certification.
High Competition: The competition for skilled SAP professionals is intense, especially among large corporations and consulting firms that are aggressively pursuing top talent. This competition can lead to inflated salary expectations and make it harder for organizations to attract and retain the right candidates.
Complex Implementation Needs: Companies often require professionals who not only understand the technical aspects of these SAP tools but also possess strong project management and business acumen. Finding candidates who can bridge the gap between technical skills and business strategy can be particularly challenging.
Retention Challenges: Skilled SAP professionals are in high demand, leading to frequent job changes as they seek better opportunities. This can create a revolving door effect, making it difficult for organizations to maintain a stable workforce.

Premium pay for in-demand talent
Low unemployment and competitive hiring in the SAP landscape enable high-demand candidates to be selective about the positions they pursue. This trend places the responsibility on hiring managers to provide compelling reasons for SAP professionals to join their teams. Nearly half of SAP hiring managers are raising starting salaries for hard-to-fill roles, particularly for those with specialized skills in areas like S/4HANA, SAP BTP and specific Finance and Supply Chain areas.
Key Motivations for Job Change Among SAP Professionals Identified by a Survey of 2,000 professional in 2024
Compensation &
Benefits
0%
Project Types &
Technologies
0%
Location & Remote
Working options
0%
Career Growth
Opportunities
0%
Company
Culture
0%
We know SAP talent, and we’re here to help
Growe Global’s talent experts connect job seekers with career-advancing SAP roles and help hiring managers secure top-tier SAP talent.
Nearly 9 in 10 hiring managers in the U.S. report challenges in finding qualified SAP talent. Our Demand for SAP Talent report provides exclusive insights into hiring trends and employment data to help you navigate and overcome talent shortages in a highly competitive market.
Hiring managers: Need more insights? Our experts are available to help you build your team. Book a call with us today

Our SAP Network

Growe Global’s registered SAP network by region






24,208
4,792
7,389
26,891
9,810
